Founders

The four founders of Harley-Davidson were of Scottish decent. They were a conservative group, many dealers called them just cheap. Notoriously cheap.
But it served them well over the years, when the Depression hit, the company had cash reserves that Indian for instance, didn't possess.
One story has it that in the 1920's there were HD racers all over the country racing for the orange and black when telegrams went out saying the racing program had been canceled for the time being.
The "Wrecking Crew" sent messages to Milwaukee asking how they, and their machines, should get back home.
The management sent back a terse message to the homeless riders.
"Anyway you can."
Basically it was saying that Harley expected the guys to pool their own money to get back to Wisconsin.
Some of the riders defected to Indian, and never came back.